Digital Marketing

                                  DIGITAL MARKETING   Digital marketing refers to all marketing efforts that use the internet or electronic devices. Businesses leverage digital platforms to connect with current and potential customers where they spend most of their time—online. Key goals of digital marketing include: Increasing brand awareness Driving website traffic Generating leads and sales Building long-term customer relationships Major Components of Digital Marketing 1. Search Engine Optimization (SEO) SEO is the process of optimizing a website to rank higher on search engines like Google. Higher rankings lead to more visibility and organic (free) traffic. Key elements of SEO include: Keyword research On-page optimization (titles, meta descriptions, content) Technical SEO (site speed, mobile-friendliness) https://www.vit-education.com/